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The Wildwoods' Landmark Sign to Get a Facelift
The Wildwoods, NJ – November 3, 2014 - The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA) announced plans to refurbish the destination’s seven-year-old landmark Wildwoods Sign located on the Boardwalk at Rio Grande Avenue.

The nine front brushed aluminum letters and blue background letters that make up the 80-foot-long, 19-foot-high iconic sign – coined ‘the Hollywood sign of the East Coast’ – will be completely refurbished and resurfaced – restoring the sign to its original luster commencing on November 3, 2014.

The project will be completed in two phases so that the letters WILDWOODS will always be visible. Phase one will consist of removing the front letters, leaving the background letters intact. Phase two will entail reinstalling the front letters of the sign with newly refurbished and refinished letters; then taking down, refinishing and replacing the background letters. The entire process is scheduled to take approximately two weeks to complete.

The Wildwoods’ Webcam will continue to stream live HD video of the sign 24-7 so that onlookers who cannot visit the sign in person during this process can view its progress online at http://wildwoodsnj.com/wildwood-webcam.cfm.

“The Wildwoods Sign was unveiled in 2008, and since then, we have welcomed millions of visitors to touch, lean on and pose with the sign for once-in-a-lifetime photographs and memories. Needless to say this, and the salt air and winds, has dulled the sign’s original finish,” said John Siciliano, executive director of GWTIDA. “The refurbishment will bring the sign back to its original condition for everyone’s enjoyment for years to come,” he added.

Since its unveiling in 2008 the Wildwoods Sign has been a sensation – a must-see New Jersey icon and a landmark for the Wildwoods. The impressive entryway and sign, that reads ‘WILDWOODS,’ was designed by Philadelphia architect Richard Stokes. Positioned throughout the surrounding 500-square-yard foreground leading up to the sign itself are 34 concrete beach balls, each weighing between ½ and one ton and standing between 24” and 36” in diameter.

The sign has been photographed by thousands of media outlets and millions of visitors and tourists. The landmark is easily visible from roadways, the Boardwalk and the beach – due to its size and colorful surroundings. Its prime location has not only made it a major tourist attraction for photo opportunities, but has also become the ideal backdrop for major outdoor events, weddings, class pictures, TV broadcasts, press conferences, etc. – the list goes on. Positioned just two blocks away from the Wildwoods Convention Center at the entryway to the Wildwoods, the sign attracts tourism visitors and visitors year-round from conventions, banquets, meetings and trade shows that take place within the Convention Center.

For additional information about the Wildwoods, visit www.WildwoodsNJ.com or call 800-992-9732.

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