Miller20Lite

Miller Lite Announces Partnership as the Official Beer Sponsor of the Barefoot Country Music Fest in Wildwood, NJ

Wildwood Beach, NJ – March 11, 2022 – Miller Lite is proud to announce its partnership as the official beer sponsor of the Barefoot Country Music Fest (BCMF) taking place in Wildwood, New Jersey June 16-19, 2022. The four-day, live-concert experience will take place just off the boardwalk on the spacious and pristine Wildwood beach. The festival will host 40+ of the industry’s biggest stars and up-and-comers on multiple stages. Top artists scheduled to take the Miller Lite Main Stage include Eric Church, Jason Aldean, Florida Georgia Line, Cole Swindell, Dustin Lynch, Chris Janson, Walker Hayes, Bret Michaels and more. Concert goers over the age of 21 will also have a chance to enjoy a wide range of experiential marketing and world-class activations including line dancing, make-your-own merch, interactive games and more.

“Barefoot Country Music Fest is poised to be the Jersey shore’s must-do event of the summer. Its toes-in-the-sand vibe and outstanding lineup make it the perfect fit for great-tasting Miller Lite,” said Melissa Riggs, Field Marketing Manager for Molson Coors. “We’re proud to be a part of showcasing the best talent in country music on the Miller Lite Main Stage, and to bring Miller Time to BCMF.”  

“We’re thrilled to partner with Miller Lite for the second annual Barefoot Country Music Fest,” said Bob Durkin of BCMF. “Their active partnership is vital to the success of this event, as its on-site activation includes several innovative, interactive offerings that give BCMF guests additional activities to look forward to. Miller Lite is an iconic brand, which naturally aligns with the iconic country superstars we’ll host this summer.”

Tickets for the BCMF are available now and can be purchased at barefootcountrymusicfest.com. For festival updates, follow @BarefootCountryMusicFest on Facebook/Instagram or go to BCMF.com. For more information about the Wildwoods, NJ visit WildwoodsNJ.com.  

BCMF is brought to you by Southern Entertainment, the producers of the award-winning Carolina Country Music Fest (CCMF) in Myrtle Beach, South Carolina, the largest outdoor country music fest on the East Coast. BCMF is expected to be the Northeast’s largest outdoor country music festival, occupying 27 acres of the Wildwoods beaches.

Further updates about the 2022 Barefoot Country Music Fest will be made on social media and at www.BCMFest.com. For more information about Wildwood, NJ, visit www.WildwoodsNJ.com.

For additional information about the Wildwoods, visit www.WildwoodsNJ.com or call 800-992-9732.

2022-05-27
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