Coming off a record-breaking 2024 summer tourism season, the Wildwoods launch new ‘Welcome to the Wildwoods!’ tourism campaign
The Wildwoods, NJ – April 8, 2025 – The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA) recently launched its new 2025 tourism ad campaign, ‘Welcome to the Wildwoods!’. The campaign invites visitors to enjoy everything they could ever want in a safe, fun vacation experience – all on one five-mile island.
“The campaign highlights the Wildwoods’ distinctive charm as a beach destination that caters to every family member. It showcases the island’s versatility as a vacation spot where you can find everything you could ever want for your vacation experience all on one five-mile island,” said Ben Rose, Director of Marketing and Public Relations for GWTIDA.
The campaign features two all-new TV commercials showing video highlights of everything there is to do in the Wildwoods, from relaxing on the Wildwoods’ spacious, clean, and FREE white-sandy beaches, to exploring the 38-block, world-famous boardwalk with three action-packed amusement piers featuring over 100 rides and attractions, three beachfront waterparks, great shopping, fun carnival games, and flashing arcades, plus unique dining and nightlife experiences, watersports, fishing, boating, and more.
“The Wildwoods truly have it all – from peaceful serenity to thrilling excitement and everything in between. With stunning beaches, a vibrant boardwalk, exciting events, diverse dining, and lively nightlife, this destination offers the perfect blend of experiences for the entire family – all in one incredible resort destination,” explained GWTIDA Executive Director, Louis M. Belasco.
GWTIDA will continue with its successful broadcast campaign in 2025 with 30-second and 15-second video spots on network and cable TV, video-on-demand, and streaming digital video throughout the northeast. The campaign will also be integrated into the Wildwoods’ social media plan, using its Facebook, Instagram, Tik Tok, and YouTube accounts. Online digital advertising will also be a substantial portion of this year’s media buy, targeting females 25-54 years of age, families with children, Millennials, Gen. X’ers, and multi-generational family vacationers. The total advertising budget for this new campaign will be $1.2 million for the 2025 season.
The campaign offers a call-to-action by giving away two vacation getaways for 4-days, 3-nights with the ‘Win A Free Vacation in the Wildwoods!’ online contest, to help drive visitors to the WildwoodsNJ.com website. The giveaway features two drawings, with the lucky winners being drawn on May 23, 2025 and October 24, 2025 giving visitors two chances to win. Each winner will receive accommodations for up to 4 people at a Wildwoods hotel-motel of their choice, four Morey’s Piers unlimited ride amusement passes, four Morey’s Beachfront Waterpark passes, coupons for meals, entertainment, Tramcar passes, mini-golf passes, and more. More details are available by visiting www.WildwoodsNJ.com/win-a-family-vacation/.
The Wildwoods’ 2025 public relations strategy will focus on building the emotional relationships people have with the Wildwoods, and on continuing to address the outdated public perceptions of the Wildwoods some may still have; as well as promoting all the FREE things to see and do and targeting specific attractors the Wildwoods have to offer such as biking, watersports, beverage tourism, fishing, watersports, dining, nightlife, golf, shopping, and more.
The Wildwoods public relations campaign also addresses the Wildwoods’ wide assortment of accommodations to meet everyone’s needs and budget. With over 8,000 hotel-motel rooms, including beautiful beachfront hotels and motels and over 4,000 vacation rentals including condos, townhouses, apartments, and homes, the Wildwoods deliver a one-of-a-kind value for family vacations at the New Jersey shore. And with over 160 events and festivals throughout the year, most of them free, and an abundance of fun things to do, visitors will find something that excites and satisfies everyone in their family in the Wildwoods.
For additional information about the Wildwoods, visit www.WildwoodsNJ.com or call 800-992-9732.
###
