The Wildwoods, NJ – December 17, 2025 – The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA) received a 2025 New Jersey Tourism Excellence Award from the New Jersey Tourism Industry Association (NJTIA) in the category of Marketing. The award is presented to the Wildwoods for its 2025 ‘Welcome to the Wildwoods’ campaign.
The NJTIA Tourism Excellence Awards entries are judged by a panel comprised of university marketing professors from throughout the state of New Jersey. The NJTIA Excellence Award was presented to the Wildwoods at the Annual New Jersey Conference on Tourism Luncheon on Wednesday, December 10 at the Golden Nugget Hotel, Casino & Marina in Atlantic City, NJ.
The NJTIA Tourism Excellence Awards celebrate and honor the outstanding achievements of individuals and organizations that have gone above and beyond to shape and elevate the state’s tourism landscape. These awards recognize those who exemplify exceptional dedication, creativity, and innovation in delivering memorable experiences that strengthen New Jersey’s reputation as a premier destination. Honors are presented across the following categories: innovation, marketing, partnerships, and public relations.
GWTIDA was bestowed the honor for their highly effective marketing campaign built around the theme ‘Welcome to the Wildwoods’, showcasing the destination as warm, inclusive, and full of experiences for every type of traveler. Centered on the iconic Wildwoods sign and brought to life through diverse, story-driven creative, the campaign strengthened the brand while reflecting the island’s vibrant spirit. With over 50 million impressions across all platforms, nearly 7 million video completions, and a 28% increase in website users with 292 thousand website clicks, the campaign successfully expanded the Wildwoods’ reach and reinforced its appeal as a beloved multi-generational destination.
“Our campaign celebrated the variety of experiences the Wildwoods offers, emphasizing that there’s something for every age, every interest, and every kind of traveler. By showcasing this diversity through both visuals and storytelling, we reinforced the brand promise that we want to welcome everyone to the Wildwoods,” explained Ben Rose, GWTIDA Marketing & Public Relations Director.
Fueled by a strategic mix of creative flexibility and continuous media optimization, the 2025 marketing campaign for the Wildwoods not only kept the messaging fresh and engaging but also authentically reflected the vibrant and ever-evolving Wildwoods experience. The results speak volumes, underscoring both the strength of the campaign and the growing appeal of the destination.
The campaign was anchored by the iconic Wildwoods sign, a beloved symbol instantly recognizable to visitors and locals alike. By featuring it prominently across creative assets, the campaign was distinctly ownable, unmistakably tied to the Wildwoods brand, and immediately evoked a sense of place and welcome.
For additional information about the Wildwoods, visit www.WildwoodsNJ.com or call 800-992-9732.
For more information on the NJTIA, please visit www.njtia.org.
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